Field of operations: Foreign
The Jollibee Phenomenon: Jollibee is a phenomenal success story: what began as a two-branch ice cream parlor in 1975 offering hot meals and sandwiches became incorporated in 1978 with seven outlets to explore the possibilities of a hamburger concept. Thus was born the company that revolutionized fast food in the Philippines. Jollibee’s rapid growth is due to its superior menu line-up, creative marketing programs, and efficient manufacturing and logistics facilities. It is made possible by well-trained teams that work in a culture of integrity and humility, fun and family-like. Jollibee is now an emerging global fastfood brand as it is making further inroads into the international market through its tried and tested formula – delivering great-tasting food and communicating family values that resonate with its target customers. Jollibee is operating at least 700 stores in the Philippines and over 70 stores in Saudi Arabia, Qatar, United Arab Emirates, Brunie, China, USA and Vietnam. For more details, visit: www.jollibee.com.ph. Jollibee in Vietnam: The first Jollibee store in Vietnam was opened on October 1996 at Superbowl in Ho Chi Minh City. Since then, Jollibee has endeavored to endear itself to the Vietnamese families by offering quality great tasting food and served at affordable prices. To date, Jollibee has more than 30 stores in Vietnam: in the cities of Ho Chi Minh, Hanoi and Nha Trang and in the provinces of Vinh Phuc, Dong Nai and the Mekong Delta Region. It is this commitment to serving value for money and quality food attuned to local palate, friendly and efficient service, and a clean in-store environment – these operational basics – and the universal appeal of the family values that the brand represents that are driving the expansion of Jollibee in Vietnam in the years to come.
at Jollibee Vietnam