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Senior Brand Manager

  • Ho Chi Minh
  • Manager
  • Negotiable
  • Food & Beverage (F&B), Household / Personal Care, Marketing
  • Marketing
  • Unlimited

Job Description

. Brand Development

  • Develop brand strategies and implement brand plans that achieve both company and maison objectives and KPIs.
  • Plan and manage A&P expenditure within budget that drives high ROI
  • Build market intelligence of industry, target consumers and competitors in order to facilitate  brand development in different channels

Marketing Implementation

  • Implement consumer and trade activations with set KPIs and manage A&P budget accordingly
  • Coordinate with internal departments and put in place comprehensive measures in order to implement activations effectively
  • Communicate effectively and support sales team with necessary tools, knowledge and skills to deliver activation results.
  • Prepare timely internal briefing, promotion proposals, monthly market/business review and other analysis on a timely basis
  • Adequate amount of trade/market visit to observe and understand trade, consumers and competitors movements
  • Devise sales forecast and trade/outlet depletion analysis
  • Inventory management of stock and POSM

 PR and CRM

  • Plan and implement PR campaigns in line with Maison guideline to maximize coverage

Job Requirement

  • University graduate major in Business/Marketing or equivalent
  • At least 6 years of relevant experience (MKT and Trade MKT) within an international company with 3 years in a managerial position. 
  • Brand management and marketing management experience from consumer goods / luxury goods environment, including ATL and BTL
  • Comfortable with night market visits and entertainment

 

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