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Digital Strategist Director /Consultant (Expat)

  • Ho Chi Minh
  • Director
  • Permanent
  • Bachelor
  • 10 - 15 Years
  • 8,000 - 9,000 USD
  • Advertising / PR / Communications, Marketing
  • Marketing
  • 31/12/2018

Job Benefit

  • Laptop
  • Insurance
  • Travel opportunities
  • Allowances
  • Salary review
  • Business Expense
  • Annual Leave

Job Description

Our client is a global advertising agency, we are looking for digital local and expat expert for senior management level with details:

  • To take the leading role in transformation of a traditional market to modern marketing by developing a digital 3 -years agenda with the ExCo team, infusing creative ideas with digital opportunities, leading and driving data usage (internally as well as externally), PCE for our Top 5 clients and transform local, traditional business into an integrated offer.
  • To be partnering with our Head of Brand Planning (and our Business Partners) to make our thinking and ideation digital / integrated from inside-out and lead the utilization of data internally as well as externally. Finally, drive the integration of planning through new ways of presenting to give company's integrated thinking the most effective "face" to clients.
  • The growth of digital specialist services: customer-centric transformation marketing, customer acquisition, loyalty, e-commerce, social CRM, marketing analytics and marketing technology.
  • The hiring and nurturing of key specialist talent, priority on Creative, UX/UI, Data and e-commerce.
  • Accelerate the e-commerce offering in Vietnam
  • Accelerate a marketing technology offering via the Hub.
  • The development of new services in mobile, cloud marketing, AI as they relate to improving customer experiences – this should be done in collaboration with the Regional Capability lead and Regional Company Consulting.
  • Develop the creative offer to include, innovation and UX/UI.
  • Lead and support pitches when necessary.
  • Be the major external spokeperson on digital tranformation
  • Drive domain specific thought leadership

Job Requirement

Measurement and KPIs

The services within the Customer Engagement, Commerce and Digital Transformation Domain are measured quarterly. There is a Carthesis code identified for each service and a proforma for YOY tracking – a (DEFINE) growth target is expected for the capability.


The candidate should have direct and digital experience. They will already have managed a team of 20 or more people.

They should have good presentation and strategic skills and be capable of writing and presenting customer centric digital marketing solutions.  

Able to work with locals and expats on different digital levels together in partnership (not top-down as not team leader) to infuse digital thinking and digital work as new day-to-day way of Company.

Agency experience is preferred. Vietnam or SE Asia experience would be a bonus.


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