Online Business Director

Our client is a company operating a chain of Building Materials & Furniture stores. Due to business expansion needs, we are seeking a talented candidate for the position of Online Business Director, with job details as follows:

Planning and Managing E-commerce Business Activities:

• Develop and implement short-term, mid-term, and long-term marketing strategies to build, promote, and enhance the image and products of the company across various media channels to drive e-commerce business effectiveness.
• Manage and develop plans to expand the existing online marketing channels of the Group, such as the website, sales app, Facebook, and other social media platforms.
• Plan and develop the expansion of e-commerce channels on popular platforms such as Shopee, Lazada, and TikTok.
• Develop sales promotion activities on online channels such as flash sales, hot deals, vouchers, etc.
• Plan and execute online sales sessions (livestream) on platforms like TikTok Shop, Shopee, Facebook, Youtube, etc.
• Develop and implement a strategy to collaborate with Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOC) to optimize brand impact and enhance brand performance.

Marketing Budget Management and Brand Recognition Enhancement:

• Establish marketing budgets, allocate and effectively utilize media channels such as Google Ads, Facebook Ads, TikTok Ads, etc., to enhance brand recognition and increase sales.
• Strengthen and maintain brand recognition on e-commerce platforms.
• Optimize product descriptions, information, and images to ensure brand presence.
• Measuring the Effectiveness of Marketing Campaigns:
• Track and measure the effectiveness of both paid and unpaid marketing campaigns.
• Regularly evaluate and analyze performance to devise strategies for optimizing communication programs and promotions to increase sales and brand development.
• Collect statistics, analyze, and report the effectiveness of each livestream session.

Training and Team Management:

• Establish and develop the E-commerce team.
• Train, coach, and guide team members to perform daily activities effectively on the e-commerce platform.
• Establish a system of KPIs to evaluate the effectiveness of the department/ team's work.
• Other tasks will be assgned by BOD

• Bachelor's degree or higher in Marketing, Communications, Business Administration, or related fields.
• Minimum of 5 years of experience in the position of E-commerce Director or equivalent positions.
• Experience in online marketing and e-commerce business, specializing in E-commerce.

• Experience in building and managing stores on e-commerce platforms such as Shopee, Lazada, Tiki, Tiktok shop, etc.
• Candidates familiar with the operation, development, and management of TikTok channels are advantageous.
• Proficient in knowledge of laws related to e-commerce.
• Possess management, planning, organization, operation, training, and customer service skills.
• Alignment with the core values of the Company.