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Strategic Planner

  • Ho Chi Minh
  • Experienced (Non - Manager)
  • 1,500 - 2,000 USD
  • Advertising / PR / Communications, Marketing
  • Marketing
  • Unlimited

Job Description

One of the leading advertising agencies worldwide is looking to hire a strategy planner at a mid-senior level with a minimum of 3 years work experience in a multinational advertising agency.

Below is a detailed job description of what the agency is looking for:

  • Establish good working relationship with clients’ brands. Responsibility for day to day management of all research relating to the brand and advertising.
  • Proactively suggest new means of developing and understanding the brand
  • Ability to clearly articulate a strategic vision in a confident and persuasive manner to clients and teams
  • Analyzing existing data in areas such as demographics, socio-economics and the market for the client's product
  • Commissioning research as required to inform the strategy using both qualitative methods such as focus group discussions and structured interviews and quantitative methods such as demographic profiling and questionnaires;
  • Monitoring cultural and social trends, and their impact on consumers' attitudes, behavior and perceptions
  • Reconciling the differences between consumers' current perception of the brand and the way in which the client wishes the brand to be perceived;
  • Meeting clients to learn the background to the brand.
  • Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy
  • Presenting eventual conclusions and ideas to clients and other staff to sell your idea
  • Preparing and presenting full communication strategies in a coherent and in-depth manner to positively impact the thinking of all parties involved in the communication activities.
  • Conduct proper briefing for creative team

Job Requirement

–          A good knowledge of the media and how strategy planning influences it

–          Excellent written and verbal communication skills in both Vietnamese and English

–          The ability to make complex subjects understandable

–          The drive to be successful and perform well in all aspects of your strategic work

–          The flexibility to work over a number of projects and balance your workload

 

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