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DIGITAL MARKETING MANAGER

  • Ho Chi Minh
  • Experienced (Non - Manager)
  • Permanent
  • Bachelor
  • 5 Years
  • Negotiable
  • Marketing, Pharmacy
  • Other
  • 1
  • 29/09/2019

Job Description

Our client is a leading medical device company based in Hong Kong. We are looking for potential candidates for the position of Digital Marketing Manager with below details:

  • Responsible for all direct consumer and B2B business sectors (non-medical sector) in Vietnam.
  • Evaluate business opportunities through analysis and understanding of consumer behaviors, market trends and new technologies.
  • Identify target segments to deliver optimal product offerings and value propositions.
  • Formulate promotional & product strategies.
  • Develop & execute plans and activities designed to address customer needs and/or expand market share.
  • Lead planning and execution of advertising and promotional campaigns, product exhibits, presentations and demos for events, launches, trade fairs, public talks and press events.
  • Forecast sales and promotional campaign expenses.
  • Develop and manage digital marketing programs and oversee social media strategy.
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
  • Execute and optimize our CRM program, query data to gather metrics and KPIs. Manage relationships with third party partners.
  • Participate in consumer research projects related to consumer behavior and product usage. 

Job Requirement

  • Minimum of 5 years in the consumer product industry. 
  • At least 3 years of experiences in digital marketing.
  • Bachelor’s degree or equivalent education in science, business management, marketing, digital marketing or related disciplines.
  • Fluent in both spoken and written English.
  • Strong presentation skills with MS Office especially Word, Excel, PowerPoint & Outlook
  • Excellent skills on communication, organizing and presentation.

 

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