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Social Media Director
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Ho Chi Minh
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Director
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Permanent
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Bachelor
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7 - 15 Years
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Negotiable
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Advertising / PR / Communications, Marketing
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Marketing
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1
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31/01/2023
Job Description
- Lead social content and outreach strategy and provide production oversight for omni-channel execution. This includes social calendar creation, content ideation, social copy creation, social creative direction, community management, and more
- Delegate tasks and provide comprehensive feedback for a team of talented social media managers and creatives in terms of copy, creative, and platform-specific optimizations
- Oversee execution timelines ensuring the smooth delivery of large scale projects, managing both internal and client priorities
- Lead communication together with Client Service team regarding social content and outreach timelines, content/outreach performance/KPIs, reporting, incremental opportunities, brand strategy, and feedback
- Oversee and own the production process of social media content. Be the gatekeeper of style guides, marketing priorities, and legal considerations
- Identify and share trends in social media with global social network
- Measure and analyze content effectiveness with metrics that establish, validate, and continuously iterate on the various content strategies. Be able to effectively share it all with clients
- Stay current on platform updates/innovations and competitors, ensuring that best practices are being applied across all channels and learnings are shared cross-team
- Work with the paid media team to support campaigns with data-driven content recommendations and oversee production of deliverables
- Embody the voice of the brand through at every touchpoint, leveraging channel-specific tactics that adhere to algorithm best practices
- Maintain stable operation of team members
- Inspiring team for continuous learning and improve themselves
- Training/ Coaching for Social team members based on job specific needs and market needs
- Together with the department to digitalize agency’s competency with innovated social knowledges
Job Requirement
- Strong experience with same title or above job description for least 2 years, broad experience in FMCG is preferable
- Deep knowledge in social planning, implementation and market trends
- Exceptional communication skills oral and written. This role will work closely with senior managers, internal leadership, and clients
- Strong project management skills to ensure existing projects run smoothly and new opportunities are scoped and executed efficiently
- Excellent presentation skills and experience sharing new ideas with clients
- Social platform expertise needed: Facebook, Instagram, YouTube, TikTok, and more
- Proficient in PowerPoint, Excel, and other basic marketing tools
- Understanding of Google Analytics, and other ways to measure content success
- Thoroughness and keen attention to details, especially under tight deadlines
- English efficiency is must
- Creative mindset
- Efficiency and top-notch organization
- Outstanding leadership skills to manage a team of 20 people and more
- High responsible, strong ownership, fast learning, excellent teamwork, thirst for thriving
