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Strategist Planning Manager

  • Ho Chi Minh
  • Manager
  • Bachelor
  • 5 - 10 Years
  • Negotiable
  • Advertising / PR / Communications, Marketing
  • Marketing
  • 31/01/2018

Job Benefit

  • Insurance
  • Travel opportunities
  • Incentive bonus
  • Health checkup
  • Salary review

Job Description

Our client is a global advertising agency, we are looking for Strategic Planning Manager with information

Job Responsibilities:

  • a strategic vision in a confident and persuasive manner to clients and teams
  • Analyzing existing data in areas such as demographics, socio-economics and the market for the client's product
  • Commissioning research as required to form the strategy using both qualitative methods such as focus group discussions and structured interviews Establish good working relationship with clients’ brands.
  • Responsibility for day to day management of all research relating to the brand and advertising.
  • Proactively suggest new means of developing and understanding the brand
  • Ability to clearly articulate and quantitative methods such as demographic profiling and questionnaires;
  • Monitoring cultural and social trends, and their impact on consumers' attitudes, behavior and perceptions
  • Reconciling the differences between consumers' current perception of the brand and the way in which the client wishes the brand to be perceived;
  • Meeting clients to learn the background to the brand.
  • Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy
  • Presenting eventual conclusions and ideas to clients and other staff to sell your idea
  • Preparing and presenting full communication strategies in a coherent and in-depth manner to positively impact the thinking of all parties involved in the communication activities.
  • Conduct proper briefing for creative team
  • Handle other tasks required by Strategic Planning Director

Job Requirement

  • Minimum of 3 years work experience in a multinational advertising agency
  • Be able to write presentation deck by yourself is a big advantage.
  • Solid knowledge & thorough understanding of Advertising Industry.
  • Fluent skill in English as well as Vietnamese (4 skills)
  • Work in detail, on-time and careful
  • Analytical skills with strong presentation
  • Team work and able to work with cross functional teams
  • Able to handle pressure and self motivated

 

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