Social Media Director

Our client is a global advertisement agency, we are looking for local Vietnamese for position of Social Media Director with details:

Social Media Planning and Performance:

• Lead social content, social outreach strategy, and provide production oversight for omnichannel execution. This includes social calendar creation, content ideation, social copy creation, social creative direction, community management, etc.
• Delegate tasks and provide comprehensive feedback for a team of talented social media managers and creatives in terms of copy, creative, and platform-specific optimizations
• Oversee execution timelines ensuring the smooth delivery of large-scale projects, and managing both internal and client priorities
• Lead communication together with the Client Service team regarding social content and outreach timelines, content/outreach performance/KPIs, reporting, incremental opportunities, brand strategy, and feedback
• Oversee the production process of social media content. Be the gatekeeper of style guides, marketing priorities, and legal considerations
• Identify and share trends in social media with the global social network
• Measure and analyze content effectiveness with metrics that establish, validate, and continuously iterate on the various content strategies. Be able to effectively share it all with clients
• Stay current on platform updates/innovations and competitors, ensuring that best practices are being applied across all channels and learnings are shared cross-team
• Work with the Media team to support campaigns with data-driven content recommendations and oversee the production of deliverables
• Embody the voice of the brand at every touchpoint, leveraging channel-specific tactics that adhere to algorithm best practices

Team management and growth:

• Maintain stable operation of team members
• Inspiring team for continuous learning and improving themselves
• Training/ Coaching for Social team members based on job-specific needs and market needs
• Cooperate with the Board of Directors and Digital Strategy Director to digitalize the agency’s competency with innovative social knowledge

•  Strong experience with the same title or above job description for at least 2 years, broad experience in FMCG is preferable
• Deep knowledge of social planning, implementation, and market trends
• Exceptional communication skills oral and written. This role will work closely with senior managers, internal leadership, and clients
• Strong project management skills to ensure existing projects run smoothly and new opportunities are scoped and executed efficiently
• Excellent presentation skills and experience sharing new ideas with clients
• Social platform expertise needed: Facebook, Instagram, YouTube, TikTok, and more
• Proficient in PowerPoint, Excel, and other basic marketing tools
• Understanding of Google Analytics, and other ways to measure content success
• Thoroughness and keen attention to detail, especially under tight deadlines
• English efficiency is a must
• Creative mindset
• Efficiency and top-notch organization
• Outstanding leadership skills to manage a team