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Marketing Director

  • Ho Chi Minh
  • Director
  • Permanent
  • Negotiable
  • Food & Beverage (F&B), Marketing
  • 1
  • Unlimited

Job Description

  • Leading the Portfolio Participation Strategy & Execution based on local insights and opportunities.
  • Turn around the brand participation strategy through solid marketing programs.
  • Managing the Portfolio and individual brands within the portfolio, on a day to day basis, with clear accountability for all brand measures and brand compliance
  • Developing Growth drivers that are locally relevant, working closely with the Global brand team and SEA marketing Director/Teams.
  • Overseeing the Innovation strategy & execution in these markets
  • Overseeing execution of Media Plans, including pioneering of digital transformation in the context of a highly regulated marketing environment.
  • Building Consumer Marketing Capability in markets and with 3rd Party teams
  • Managing A&P Budgets and driving efficiencies
  • Liaising with regional and global brand teams to ensure alignment on strategy and execution 
  • Overseeing M&Es & learning plans for all Marketing activities

Job Requirement

  • Proven track record of success in Asia and ideally emerging markets. Preferred experience in Vietnam market and FMCG candidates preferred.
  • 15+ years of experience in Brand and Commercial Strategies, working with Senior Management team. Graduate/MBA preferred.
  • Preferred discipline consumer marketing experience, especially with mass market FMCG experience or even local spirits/ beer experience, with disciplined rigor in insights generation, understand how to translate insights into action and performance evaluation.
  • Ability to see and be excited about white space category opportunities and has the strategic acumen to use brands or innovation to create opportunities.
  • Curiosity and flair for finding penetrating insights. Have experience marketing brands to emerging middle class especially in emerging markets across Asia Pacific.
  • Have a track record of building brands / local brands targeting at mass SES B, C, D markets in emerging markets.
  • Understand the role of digital and outlet / experiential activation to help transform the marketing agenda and drive higher penetration.
  • Expert in media planning and understand how to deploy digital.
  • Understand the use of data analytics, research and metrics to drive better brand performance and brand growth.
  • A good commercial mind and understanding of P&L.
  • Can influence and lead cross-functionally within the markets to define and execute the marketing plans.
  • Skilled in developing cross functional collaboration and commitment at all stages of the value chain, negotiating for win-win outcomes.
  • Has led and build teams of marketers, not first time leadership of teams.
  • Build and inspire teams, with clear purpose, accountabilities, performance goals and trust. Coaching Capabilities both in leadership and functionally
  • Uses strong understanding of external environment to drive the creation and execution of a clear and powerful Vietnam plan. 
  • Clarity in the deployment of programs and tools that maximize sustainable profit for the country.


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